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For AI-Based Marketing Technology, Taiwan’s Appier Raises $80M

Artificial intelligence continues to be the theme of the moment in enterprise software, and today a company out of Asia that has constructed a set of AI-powered marketing and ad tools is saying a round of funding. Appier, a Taipei-based mostly startup that gives an artificial intelligence engine to manufacturers and retailers to help enhance customer engagement, predict buying and enhance conversions on their sites, has picked up $80 million.

This Series D contains TGVest Capital, HOPU-Arm Innovation Fund (SoftBank owns Arm), Temasek’s Pavilion Capital, Insignia Venture Partners, JAFCO Investment, and UMC Capital. The corporate has raised $162 million so far, with earlier investors, including Alibaba, Sequoia, SoftBank, and Line.

Marketing technology — the larger area of software program that advertising and marketing individuals use to assist launch, optimize and measure marketing campaigns — generally sits underneath the shadow of ad tech, however in actuality it’s estimated to be a $121 billion business, and rising as marketers for brands, retailers and others turn to information science to enhance how they execute their work and to supplement what has traditionally been a business that operates on human precedents, psychology and hunches.

Appier’s initial and core product is a cross-platform promoting engine, CrossX, which covers retargeting and app installations, but additionally gives deep studying to assist publishers and types discover new audiences for his or her products.

That is nonetheless the company’s most popular product, however, round it, Appier has constructed a collection of different services across the primary concept of higher buyer data, particularly sourcing and utilizing buyer knowledge in additional intelligent methods. This has included making acquisitions — of QGraph and Emotion Intelligence to bring in extra analytics and functionality into the platform.

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