OnePlus’ forthcoming TVs have been noticed in a submission to the Bluetooth SIG, giving us the first real particulars about the upcoming TVs because the firm introduced it was getting into the market last year. The itemizing, which was first spotted by MySmartPrice, describes them as a “unique Android TV,” says they will use LED display technology and suggests they’ll come in sizes starting from 43 to 75 inches.
From their model numbers, it seems as if the TVs are deliberate for the Indian, Chinese, and US markets. The 43-inch version of the TV appears to be unique to India, while the 75-inch model will only come to the United States and China. Though no official launch date is given within the registration, its existence suggests the TVs could be on the best way soon.
Outside of those particulars, the itemizing doesn’t give us too much of an idea of what to expect from the TVs. 9to5Google notes that the “unique Android TV” description raises more questions than it provides solutions. Unlike Android’s mobile operating system, producers aren’t allowed to modify or customize Android TV as OnePlus does with its OxygenOS Android fork. Google makes an exception for corporations it categorizes as an operator, but it’s unclear whether or not OnePlus would qualify to become a member of this tier.
Regardless of the TV’s specs, OnePlus may have a tough fight on its hands as it tries to make money in a notoriously tough market. At the high end, TVs with LG-manufactured OLED panels are dominant, and it will be exhausting for OnePlus to compete here if it’s planning to use LED display tech for its TVs exclusively. In the meantime, at the low end, the TV market is full of cheap TVs from the likes of TCL, and profit margins are razor-thin.