AdSense permits publishers to easily place advertising on their websites, with Google providing mobile apps to track views and income. Google today introduced that it’s killing the Android and iOS clients, with the web positioned as an upcoming alternative.
The Inside AdSense blog (via Android Police) today introduced that it is “sunsetting the present iOS and Android apps.” That is despite “greater than a third of [users accessing] AdSense from mobile devices.”
Google’s replacement is the web, with the corporate explicitly noting how mobile will be “an area where we proceed to invest.” The current website will presumably become a Progressive Web App that may be easily pinned to the home screen and appear within the app launcher on Android.
Nonetheless, even following this year’s Material Theme revamp, there is no mobile view for the web experience. That redesign never arrived on Android and iOS, with more advanced features for account management and ad set up always limited to the complete site.
The AdSense crew hints at a more interactive and possibly proactive experience for the service going ahead:
Our vision is an AdSense that does more to keep your account healthy, letting you concentrate on creating great content, and comes to you when issues or opportunities need your attention.
This shutdown of AdSense for Android and iOS will happen over the “coming months.” An actual timeframe hasn’t been specified. However, it seems like existing installs will stop working after they’re removed from app stores “by the top of 2019.” “Further announcements” are coming throughout the rest of the year.