Apple took a break this week from specializing in iPhones and its increasing lineup of services, like streaming video, to present a little like to its old Mac computers.
before this week, Apple unveiled updated MacBook Air and 13-inch MacBook Pro whereas additionally discontinuing its 12-inch MacBook. The brand new computers feature thin designs, Intel processors, and within the case of the MacBook Pro, Apple’s Touch ID technology that lets users verify their identity with their fingerprints as a substitute of passwords.
Apple has two new MacBooks. The first is a MacBook Air that has a 13-inch Retina show and a new, faster Intel processor to enhance performance. The new 13-inch MacBook Pro similarly comes with new Intel processors. Nevertheless, it additionally has a Touch Bar and Touch ID, which add touch enter and fingerprint security to the device. The MacBook Air begins at $1,099 ($999 for college students), and the MacBook Pro starts at $1,299 ($1,199 for school students). They’re both available now.
Apple’s shares began the week on a down note after Rosenblatt Securities analyst Jun Zhang downgraded the corporate’s inventory to a sell. Zhang, who set a price target of $150, mentioned that he does not believe Apple’s shares can rise within the next 12 months. Apple’s stocks opened on Monday at $204.23 however have been down 2.4% to $199.37 after Zhang’s investor note. As of this writing, Apple’s shares had rebounded to $203.11.
Apple could have an increasing worker-retention problem on its hands. In line with a report this week, health insurance firm Anthem has been poaching Apple staff to work on projects that enhance Anthem’s customer-facing applications and services. Anthem has reportedly poached six Apple staff in recent months across software engineering and product design.